Hey there Reader, Over the last few weeks we've gone through Plan, Create, and Sell together. There's one piece left, and it's the one almost nobody actually does on purpose. Celebrate. And I don't just mean throw a little party if it went well. I mean actually stop and look at your wins, and also look at what you'd tweak next time because both of those count as celebrating. Pat yourself on the back for the work itself, not just the outcome. You showed up and you got through it, and that...
about 6 hours ago • 1 min read
Hey there, The last few weeks in this newsletter I've been talking about holiday promotions because we need to be thinking and planning that right now. And most importatntly preparing. Reader, If you've missed any of the week, go ahead and search leranbusinessu in your inobox. Last week we went over the Create step of the process which is all in the preparation phase of launching a promotion of any kind. Today's step is the scary part for many people. Sell. Now as I had previously stated,...
8 days ago • 2 min read
Hey there, So last week I asked if the "buy" you're after is money or just a yes. No wrong answer there Reader, I just wanted you thinking about it before we go further. Because today's step assumes you already know what you're promoting and roughly what you want people to do about it. Now comes the part that actually eats the most time: making the stuff. Here's what I've noticed after doing this over and over. The thing that burns people out isn't writing one caption or one email. It's...
13 days ago • 2 min read
Hey there, So last week I asked if the "buy" you're after is money or just a yes. No wrong answer there Reader, I just wanted you thinking about it before we go further. Because today's step assumes you already know what you're promoting and roughly what you want people to do about it. Now comes the part that actually eats the most time: making the stuff. Here's what I've noticed after doing this over and over. The thing that burns people out isn't writing one caption or one email. It's...
13 days ago • 2 min read
Hey there again. Last week's assignment was small: pick a promotion, put a date on it. Hang onto that, because I want to tell you where it actually fits. I've been running promotions for a long time without ever really naming what I do, until about a year ago when I finally sat down and mapped it out. I ended up calling it Buzz to Buy. But before you picture a cash register dinging at the end of that, let me stop you, because "buy" doesn't have to mean money. Sometimes buy just means buy in....
22 days ago • 1 min read
Hey there Reader, So last week I got you thinking about fall/winter promos. You may have read my email last week.Today I want to talk about the boring part. I know. "Boring" is not exactly what you want to hear in your inbox. But hang with me for a second, because this is the part almost nobody wants to do, or makes time to do, which is exactly why it's the part that actually moves the needle. Planning. I told you last week I've worked in radio, professional baseball, promotional modeling,...
about 1 month ago • 2 min read
Hey there Reader, The other day I was thinking about the kids going back to school. Somehow that led me into thinking about what's coming up for fall and winter. And as one thought leads to another, you know how it is, I started thinking about holiday promotions. Now, I have a product to help with this, but that's not why I'm emailing you today. I'm writing because I want you to start thinking about your fall/winter promotions and sales that you could be running. I know, it's summer, unless...
about 1 month ago • 1 min read
Reader, Can I ask you something? Do you have a website? It is absolutely not required to run a business... but it sure can help. Maybe you started it once. Or perhaps you signed up for a website builder account and did nothing. Maybe you have opened Canva three different times and stared at a blank page until you closed the tab. Maybe you keep telling yourself you will get to it when things slow down but things never really slow down, do they? I know that feeling. And I also know it is not...
3 months ago • 2 min read
Dear Reader, I know it ounds like a cheesy opening line. Perhaps something that was just a template or written by ChatGPT... butI can't stop thinking about a line that I heard in a YouTube video I was watvhing the other day about email marketing.The line was probably not really that profound. But I made my wheels turn. 👉 "we are selling them hope." Yes, I know, simple. But when you think about it. It is so true. If you sell homemade soap because they need to be clean... I mean yes but there...
5 months ago • 1 min read
