Reader, Can I ask you something? Do you have a website? It is absolutely not required to run a business... but it sure can help. Maybe you started it once. Or perhaps you signed up for a website builder account and did nothing. Maybe you have opened Canva three different times and stared at a blank page until you closed the tab. Maybe you keep telling yourself you will get to it when things slow down but things never really slow down, do they? I know that feeling. And I also know it is not...

Dear Reader, I know it ounds like a cheesy opening line. Perhaps something that was just a template or written by ChatGPT... butI can't stop thinking about a line that I heard in a YouTube video I was watvhing the other day about email marketing.The line was probably not really that profound. But I made my wheels turn. 👉 "we are selling them hope." Yes, I know, simple. But when you think about it. It is so true. If you sell homemade soap because they need to be clean... I mean yes but there...