Dear Reader,

I know it ounds like a cheesy opening line. Perhaps something that was just a template or written by ChatGPT... but
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I can't stop thinking about a line that I heard in a YouTube video I was watvhing the other day about email marketing.
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The line was probably not really that profound. But I made my wheels turn.

👉 "we are selling them hope."

Yes, I know, simple.

But when you think about it. ​
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It is so true.

If you sell homemade soap because they need to be clean... I mean yes but there is more to it than that. If that was all they cared about they could go to Walmart and grab the cheapest soap on the shelf.
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What they are buying is the way the soap makes them feel, the smell that relaxes them, the lack of additives and all the other results they hope for.
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​If you sell digital products, they aren't looking for a just another file to download.​
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They are looking for the hope that it will give them the clear path that will help them achieve their goals.​
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There is hope in that.
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​When you start thinking about someone buying hope from you...

You have purpose to your business.
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​And you don't have to work as hard to sell.
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I chatted about this in my most recent podcast episode.
​Take a listen and watch it on YouTube.​

If you head over and listen or not, I want you to think about....

how you offer hope to someone in your business.