Hope in Every Sale 𓇢𓆸✳️

Published 5 months ago • 1 min read

Dear Reader,

I know it ounds like a cheesy opening line. Perhaps something that was just a template or written by ChatGPT... but

I can't stop thinking about a line that I heard in a YouTube video I was watvhing the other day about email marketing.

The line was probably not really that profound. But I made my wheels turn.

👉 "we are selling them hope."

Yes, I know, simple.

But when you think about it.

It is so true.

If you sell homemade soap because they need to be clean... I mean yes but there is more to it than that. If that was all they cared about they could go to Walmart and grab the cheapest soap on the shelf.

What they are buying is the way the soap makes them feel, the smell that relaxes them, the lack of additives and all the other results they hope for.

If you sell digital products, they aren't looking for a just another file to download.

They are looking for the hope that it will give them the clear path that will help them achieve their goals.

There is hope in that.

When you start thinking about someone buying hope from you...

You have purpose to your business.

And you don't have to work as hard to sell.

I chatted about this in my most recent podcast episode.
Take a listen and watch it on YouTube.

If you head over and listen or not, I want you to think about....

how you offer hope to someone in your business.

Heather Blake

Learn Business U

P.S. I really think you should watch the podcast.... but thats just me.... WATCH EPISODE

600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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