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Hey there Reader, The other day I was thinking about the kids going back to school. Somehow that led me into thinking about what's coming up for fall and winter. And as one thought leads to another, you know how it is, I started thinking about holiday promotions. Now, I have a product to help with this, but that's not why I'm emailing you today. I'm writing because I want you to start thinking about your fall/winter promotions and sales that you could be running. I know, it's summer, unless you're living down under, and we really don't want to start thinking about that yet. But planning this now can lead to a higher rate of success. Now I don't want you to think that promotions are limited to discount sales. NOOOOOOOOO..... That's an option, sure, but far from your only one. Promotion just means to promote, and that could be a party, a sale, a giveaway, a group event... I could go on. Promotions also aren't limited to social media. They can be done in so many ways, online and in person. All in all, the reason for this email is just to get you thinking about the possibilities. Stay tuned for next week when I share some of my tips for running a successful promotion, combining my years as a business owner, working in radio (no I was not on air exactly), promotional modeling, and professional baseball. P.S. If you have any specific questions about planning a promotion for your business, respond to this email and I'll see what I can do to answer that question directly or add it into my tips for the next email. |
With 20+ years as an entrepreneur I now help busy family focused people start and grow their own businesses.
Hey there Reader, Over the last few weeks we've gone through Plan, Create, and Sell together. There's one piece left, and it's the one almost nobody actually does on purpose. Celebrate. And I don't just mean throw a little party if it went well. I mean actually stop and look at your wins, and also look at what you'd tweak next time because both of those count as celebrating. Pat yourself on the back for the work itself, not just the outcome. You showed up and you got through it, and that...
Hey there Reader, If you are on my email list... and obviously you are since you are receiving this email, then you most likely have already started a business...But if you haven't or if you know someone who has been thinking about turning their hobby into something more, I want to tell you about an event coming up. The Hobby To More Summit, a completely free online event happening October 1st–4th all about taking something you love and exploring whether it could become something more. And...
Hey there, The last few weeks in this newsletter I've been talking about holiday promotions because we need to be thinking and planning that right now. And most importatntly preparing. Reader, If you've missed any of the week, go ahead and search leranbusinessu in your inobox. Last week we went over the Create step of the process which is all in the preparation phase of launching a promotion of any kind. Today's step is the scary part for many people. Sell. Now as I had previously stated,...